Privacy Policy

Intro

With the following data protection declaration we would like to inform you which types of your personal data (hereinafter also referred to as “data”) we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

Last updated: 1 September 2020

Table of contents

  • Intro
  • Responsible Person
  • Overview of processing operations
  • Applicable legal bases
  • Security procedures
  • Transmission and disclosure of personal data
  • Data processing in third countries
  • Use of cookies
  • Commercial and business services
  • Use of online marketplaces for e-commerce
  • Contact us
  • Communication via Messenger
  • Provision of online services and web hosting
  • Onlinemarketing
  • Presence in social networks
  • Plugins and embedded functions and content
  • Deletion of data
  • Modification and updating of the data protection declaration
  • Rights of data subjects
  • Terminologies

Responsible Person

Ulrike Agne-Draudsin

E-Mail-Address: uli@fit-by-nature.eu

Telephone: 0049 1731535466

Overview of processing operations

The following table summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (for example, names, addresses).
  • Content data (e.g. text input, photographs, videos).
  • Contact data (e.g. e-mail, telephone numbers).
  • Meta/communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Location data (data indicating the location of an end user’s terminal equipment).
  • Contract data (for example, contract object, validity period, customer category).
  • Payment data (for example, bank details, invoices, payment history).

Categories of data subjects

  • Business partners and contractual partners.
  • Interested parties.
  • Communication partners.
  • Clients.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online services and user friendliness.
  • Visit action evaluation
  • Office and organisational procedures.
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g. by e-mail or post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creation of user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, recognition of returning visitors).
  • Tracking (e.g. interest/behavioural profiling, use of cookies).
  • Contractual services and service.
  • Management and answering of inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Applicable legal basis

In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the provisions of the GPDR, the national data protection regulations in your or our country of residence and domicile may also apply.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – The data subject has given his/her consent to the processing of his/her personal data for one or more specific purposes.
  • Contract performance and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – The processing is necessary to fulfil a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. 1 f. GDPR) – The processing is necessary for the protection of the legitimate interests of the responsible person or a third party, provided that the interests or basic rights and fundamental freedoms of the person concerned, which require the protection of personal data, do not outweigh.
    Security measures

Security procedures

We shall take appropriate technical and organisational measures in accordance with the statutory requirements, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

Such measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to, and access to, input, transmission, securing and separation of data. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the deletion of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https): We use SSL encryption to protect your data transmitted via our online service. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transferred to other offices, companies, legally independent organisational units or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the framework of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data which serve to protect your data.

Transferring Data within the Organization: We may transfer or provide access to personal information to other locations within our organization. Where such disclosure is for administrative purposes, the disclosure is based on our legitimate business and economic interests or is when required to perform our contractual obligations or with the consent of those concerned or legal permission.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of services of third parties or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we will only process or have the data processed in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield”, or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GPDR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies” are small files that are stored on the user’s devices. Cookies can be used to store various data. This information can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed.

As a rule, cookies are also used if a user’s interests or behaviour (e.g. viewing of certain content, use of functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

If we use cookies or tracking technologies, we will inform you separately in our privacy policy.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

Revocation and objection (opt-out): Irrespective of whether processing is based on consent or legal permission, you have the option at any time to revoke a consent given or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”).

You can initially explain your objection by means of your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online service).

An objection to the use of cookies for the purposes of online marketing can be explained by means of a variety of services, above all in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ or generally on http://optout.aboutads.info

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships as well as associated measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. in order to answer inquiries.

We process this data to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information and the corporate organisation. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of statutory obligations or is carried out with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.

Which data are necessary for the aforementioned purposes, we inform the contractual partners before or in the context of the data collection, e.g. in on-line forms, by special marking (e.g. colors) and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data is stored in a customer account, e.g., as long as they must be kept for legal reasons of archiving (e.g. for tax purposes usually 10 years). Data disclosed to us by the contractual partner within the scope of an order will be deleted in accordance with the specifications of the order, in principle after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Further information on commercial services: We process the data of our customers and clients (hereinafter uniformly referred to as “Customers”) in order to enable them to select, acquire or commission the selected services or works and related activities as well as their payment and delivery or execution or performance.

The required details are identified as such within the framework of the conclusion of the order, order or comparable contract and include the details required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations.

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, term, customer category).
  • Affected persons: Interested parties, business partners and contractual partners.
  • Purposes of processing: contractual services, contact requests and communication, office and organisational procedures, administration and response to requests.
  • Legal basis: performance of contract and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), legal obligation (Art. 6 para. 1 p. 1 lit. c. GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy policy, the privacy policies of the respective platforms apply. This applies in particular with regard to the methods used on the platforms for measuring range and for interest-related marketing.

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Customers.
  • Purposes of processing: Contractual services and service.
  • Legal basis: performance of contract and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Contact us

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested measures.

Contact enquiries within the framework of contractual or pre-contractual relationships are answered in order to fulfil our contractual obligations or to answer (pre)contractual enquiries and otherwise on the basis of legitimate interests in answering the enquiries.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos).
  • Affected persons: Communication partner.
  • Purposes of processing: contact requests and communication.
  • Legal basis: performance of contract and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

Communication via Messenger

We use Messenger services for communication purposes and therefore ask you to observe the following information on the functionality of Messengers, on encryption, on the use of the metadata of communication and on the possibilities for objection.

You can also contact us by alternative means, e.g. by telephone or e-mail. Please use the contact options provided to you or the contact options provided within our online offer.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attachments) is encrypted from end to end. This means that the content of the messages is not visible, not even by the messenger providers themselves. You should always use a current version of Messenger with encryption enabled to ensure that message content is encrypted.

However, we would like to draw the attention of our communication partners to the fact that although the providers of the messengers do not view the content, they can find out that and when communication partners communicate with us as well as technical information about the communication partner’s device used and, depending on the settings of their device, also location information (so-called metadata) is processed.

Information on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis of our processing of their data is their consent. Otherwise, if we do not ask for your consent and you contact us, for example, on your own initiative, we will use Messenger in our dealings with our contractual partners and as part of the contract initiation process as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via Messengers. We would also like to point out that we will not transmit the contact data provided to us to the messengers for the first time without your consent.

Revocation and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information provided by the communication partners, if no reference back to a previous conversation is to be expected and there are no legal obligations to retain data to prevent deletion.

Reservation of reference to other communication channels: Finally, we would like to point out that we reserve the right, for reasons of your safety, not to answer enquiries via Messenger. This is the case if, for example, internal contractual matters require special secrecy or if an answer via Messenger does not meet the formal requirements. In such cases we refer you to more adequate communication channels.

  • Processed data types: contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Communication partner.
  • Purposes of processing: contact enquiries and communication, direct marketing (e.g. by e-mail or post).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

  • Facebook Messenger: Facebook Messenger with end-to-end encryption (end-to-end Facebook Messenger encryption requires activation unless activated by default); service providers: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: https://www.facebook.com/settings?tab=ads.
  • WhatsApp: WhatsApp Messenger with end-to-end encryption; service provider: WhatsApp Inc. WhatsApp Legal 1601 Willow Road Menlo Park, California 94025, USA; Web site: https://www.whatsapp.com/; Privacy Statement: https://www.whatsapp.com/legal; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active.

Provision of online services and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting offer may include all information relating to the users of our online offer that is collected within the scope of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). Therefore, we cannot assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the utilization of the servers and their stability.

  • Processed data types: Content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

  • 1&1 IONOS: hosting platform for e-commerce / websites; service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; website: https://www.ionos.de; privacy policy: https://www.ionos.de/terms-gtc/terms-privacy.

Onlinemarketing

We process personal data for the purposes of online marketing, which includes in particular the presentation of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the user information relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use IP masking methods (i.e. pseudonymisation by shortening the IP address) to protect users. In general, the online marketing process does not store any user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally be used on other websites that use the same online marketing process, read out and analyzed for content presentation purposes and supplemented with further data and stored on the server of the online marketing process provider.

Exceptionally, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedures we use and the network connects the profiles of the users in the aforementioned data. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

As a matter of principle, we only receive access to summarised information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. The conversion measurement is used solely to analyze the success of our marketing measures.

Information on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis of the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixels: With the help of Facebook pixels, Facebook is able on the one hand to determine the visitors of our online offering as the target group for the display of ads (so-called “Facebook ads”). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were referred to our website after clicking on a Facebook ad (known as “conversion measurement”).

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user’s end device).
  • Affected persons: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, evaluation of visitation campaigns, interest-based and behavioural marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
  • Opt-out: We refer you to the data protection information of the respective providers and the opt-out options provided by the providers. If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas:a) Europe: https://www.youronlinechoices.eu.
    b) Canada: https://www.youradchoices.ca/choices.
    c) USA: https://www.aboutads.info/choices.
    d) Cross-regional: http://optout.aboutads.info.

Services and service providers used:

  • Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out Plugin: http://tools.google.com/dlpage/gaoptout?hl=de; Advertising Display Settings: https://adssettings.google.com/authenticated.
  • Facebook pixels: Facebook pixels; service providers: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: https://www.facebook.com/settings?tab=ads.

Presence in social networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users, as it could, for example, make it more difficult to enforce the rights of users. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that by doing so they undertake to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of users. The usage profiles can also be used, for example, to place advertisements within and outside the networks that are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer in which the user’s usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of rights of data subjects, these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: contact enquiries and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers used:

  • Instagram : Social Network; Service Provider: Instagram Inc. 1601 Willow Road, Menlo Park, CA, 94025, USA; Web site: https://www.instagram.com; Privacy Statement: http://instagram.com/about/legal/privacy.
  • Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Statement: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: Advertisement Settings: https://www.facebook.com/settings?tab=ads; Additional Privacy Notice: Agreement on Joint Processing of Personal Information on Facebook Pages: https://www.facebook.com/legal/terms/page_controller_addendum; Privacy Notice for Facebook Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
  • YouTube: Social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: https://adssettings.google.com/authenticated.

Plugins and embedded functions and content

We include in our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”).

The integration always presupposes that the third-party providers of these contents process the IP address of the users, since they could not send the contents to their browsers without the IP address. The IP address is therefore required for the presentation of these contents or functions. We endeavour to use only those contents whose respective providers only use the IP address to deliver the contents. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information on the browser and operating system, websites to be referred to, visiting times and other information on the use of our online services as well as may be linked to such information from other sources.

Information on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis of the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online services and user friendliness, contractual services and service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

  • Google Maps: We integrate the maps of the service “Google Maps” of the provider Google. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually within the framework of the settings of their mobile devices). Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://maps.google.de; Privacy Policy: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Opt-Out: Opt-Out-Plugin: http://tools.google.com/dlpage/gaoptout?hl=de; Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

Deletion of data

The data processed by us will be deleted in accordance with the statutory provisions as soon as their consent permitted for processing is revoked or other permissions lapse (e.g. if the purpose of processing this data has lapsed or it is not necessary for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notices of this data protection declaration.

Modification and updating of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Rights of data subjects

They are entitled as concerning after the GDPR different rights, which result in particular from art. 15 to 18 and 21 DS-GVO from them.:

  • Right of objection: You have the right to object at any time, for reasons related to your particular situation, to the processing of personal data concerning you carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising.
  • Right of withdrawal for consents: You have the right to revoke your consent at any time.
  • Right of access: You have the right to obtain confirmation as to whether the data in question will be processed and to obtain access to such data, as well as further information and a copy of the data in accordance with the provisions of the law.
  • Right of rectification: You have the right, in accordance with the law, to request the completion of data concerning you or the rectification of incorrect data concerning you.
  • Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be deleted immediately or, alternatively, to demand a limitation of data processing in accordance with the statutory provisions.
  • Right to data transfer: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to demand that it be transferred to another responsible party.
  • Complaint to the supervisory authority: You also have the right, in accordance with the statutory provisions, to complain to a supervisory authority, in particular in the Member State of your habitual residence, workplace or place of suspected infringement, if you consider that the processing of your personal data is in breach of the GDPR.

Terminologies

This section provides an overview of the terms used in this privacy statement. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations should serve against it above all the understanding. The terms are sorted alphabetically.

  • Conversion Tracking: The term “Conversion Tracking” refers to a process by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful).
  • Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which the behavior and interest information of users is recorded across all devices in so-called profiles by assigning an online identifier to the users. This means that user information can usually be analysed for marketing purposes regardless of the browser or device used (e.g. mobile phone or desktop computer). With most providers, the online identification is not linked to plain data such as names, postal addresses or e-mail addresses.
  • IP masking: IP masking is a method by which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.
  • Interest-based and behavioral marketing: Interest-based and/or behavioral marketing is the term used when potential interests of users in ads and other content are determined as precisely as possible. This is done on the basis of information on their previous behaviour (e.g. visiting certain websites and staying on them, purchasing behaviour or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
  • Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful.
  • Personal data: ‘personal data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more particular characteristics which express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” means any automated processing of personal data consisting of the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (including, depending on the type of profiling, information relating to age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interest in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For purposes of range analysis, pseudonymous cookies and web beacons are often used to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: Remarketing or retargeting is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: The term “tracking” is used when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information is stored in cookies or on the servers of the tracking technology providers (so-called profiling) with regard to the online offers used. This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Data controller: a “data controller” is a natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “processing” means any operation or set of operations which is carried out with or without the aid of automated processes and which is related to personal data. The term is broad and covers practically every handling of data, be it collection, analysis, storage, transmission or erasure.
  • Target group formation: Target group formation (or “Custom Audiences”) is the term used when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, it can be concluded from a user’s interest in certain products or topics on the Internet that this user is interested in advertisements for similar products or the online shop in which he viewed the products. Lookalike audiences” (or similar target audiences) are those content that is considered appropriate is displayed to users whose profiles or interests are believed to match the users for whom the profiles were created. Cookies and web beacons are usually used to create custom audiences and lookalike audiences.

Created with Datenschutz-Generator.de by Dr. jur. Thomas Schwenke